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Circular economy: part 2

By oktober 20, 2019maart 16th, 2020No Comments

Part 2 : Circular economy

Sustainability and reducing waste is on top of everybody’s mind, and not in the least our customers’ mind.
But the miracle solution for less packaging while at the same time guaranteeing shelf life, quality, hygiene and thus less food waste is not there yet.
Does that mean we have to stand still and wait? Of course not! DesignRepublic is here to help you take small steps on the sustainable path, as many small steps will make a huge difference.
We will do this by gathering and sharing our knowledge through these ‘Green, Greener, Greenest, Blue’ series and by proposing sustainable solutions for every project we execute for you.
So next time you have a project, contact us for a greener solution and a better planet.

Circular economy

Most people know something about circular economy: it is about recycling, rite? Not exactly, it goes much further, trying to eliminate all waste. And did you know there are 5 circular business models that help realising this circular economy? This fits perfectly within DesignRepublic’s strategy: maybe it is not feasible to change everything at the same time, but each step counts.

3 economy types

The basis of a circular economy is that nothing is lost: resources circulate through endless loops in the system. This is quite different from the linear economy where resources are considered abundant and the impact on the environment is not a concern. This linear economy is built on the principle of ’take, make, waste’. In the re-use economy, parts of the used products are recycled but there is still waste. The circular economy goes quite a bit further by eliminating waste 100%.

5 business models driving the
circular economy.

Of course the whole economy cannot change all at once, but taking steps in one of the 5 business models driving the circular economy can already make quite a difference:

1. Circular Supplies:
renewable energy / bio-based or recyclable input
2. Resource Recovery: recover useful resources / energy out of disposed products or by-products
3. Product Life Extension: repair / upgrade / resell
4. Sharing Platforms: enable increased utilization rate
5. Product as a Service: offer product access and retain ownership

DesignRepublic a belgian brandiing and packaging design agency on how to contribute to the circular economy


1. Recycling is only a part of the circular economy.

2. A total circular economy goes much further and consists of 5 business models:
Circular Supplies / Resource Recovery / Product Life Extension / Sharing Platforms / Products as a Service

3. In the end everybody profits: the planet, the business and the consumers.

Coming up next Part 3: EU regulations