WANDERS Finest Deli (previously, Les Trempettes de Bruxelles, founded in 2018) is a Brussels based brand offering delicious organic dips, spreads and sauces.
End 2021, founder Kevin Matthys had plans to extend the existing vegetable dip range with various other organic product types such as spreads, hummus, sauces etc. One of the biggest challenges on his path was the actual brand name itself. ‘Les Trempettes’ refers to the french verb ‘tremper’ meaning ‘to dip’. So what if you want to launch other products that don’t allow ‘dipping’ and what with the witty pun itself? Is it comprehensible for non-native French speakers?
That’s where Designrepublic was invited to come on board. Our assignment was to rename and to redesign the brand and create an umbrella brand with a strong identity that allows growth of the product portfolio.