In December 2020 Annelies & Matthias, a seasoned couple of entrepreneurs from Ghent, contacted DesignRepublic to create a name, a branding & packaging for their new project: a canned, cold brewed and nitro enriched coffee sold out of the refrigerator….cold coffee in a can? what is cold brewed? and nitro enriched is that some kind of strange substance ;-)?
Meeting Annelies & Matthias in person quickly made us clear that canned coffee out of a fridge is already a big hit in Germany and the States, that cold brewed means ‘made without heat’, which creates lower acidity for a smoother, naturally sweet taste, and that the drink is infused with a touch of nitrogen for a creamy mouthfeel. A recipe for success, we’d say. Now just a name, a positioning and a packaging design.
DesignRepublic steamed up its engines and the whole project, from first contact to production and ready for sale, took us barely three months to finalize.
Photography by Lucid (Katleen Willaert / Jochen Verghote – photo 1, 6) & Jan Opdekamp (photo 2-5)