Capturing the essentials of classic Italian cooking on our packaging design for the Delhaize Italian Sauces.
It’s all about the ‘Italian-attitude’, the fresh and generous ingredients. It’s about the richness of taste and flavor. We used iconic pictures such as an Italian Mama in her kitchen, a flamboyant Italian man, a young woman posing in a stylish Sofia Loren way, etc. Each character on the packaging represents an iconic Italian attitude. We used a creamy color as background for the label to express the richness in taste and flavor.
The end result is that these sauces do not only stand out in the shelves but are immediately perceived as qualitative Italian sauces. And as the old saying goes: Italians do it better :-).