frozen fruits Delhaize

Branding & Packaging Design

DesignRepublic designed the frozen fruit packaging for Delhaize. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks!

We are designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box: fresh, whole fruits of high quality.

And quality is what all Delhaize products stand for.

This packaging features on the leading packaging design blogs: ‘World Brand Design Society’ and on Packaging of the World’.

What we did


packaging design / art direction / graphic design / market analysis / artworking

emballage fruits congelés Delhaize
design verpakking diepvries vruchten Delhaize
verpakking diepvries vruchten Delhaize
packaging frozen fruits Delhaize
emballage fruits congelés Delhaize