Delhaize Crunchy Muesli Packaging

Branding & Packaging Design

Morning: the ultimate start. The beginning of a fourteen hours journey, the beginning of a successful day. It all starts with a well-balanced nutritious meal, also known as The Breakfast.

In 2015 we were asked by Delhaize to create the packaging design for its new healthier breakfast range, to start with the crunchy muesli packaging. We created a design that reflects nutrient-dense food in a rich, playful and colorful way. The bold white typography evokes at the same time healthiness and richness. Showing the ingredients floating around the packaging, highlights without doubt the abundant healthiness.

Our design for the Delhaize Crunchy Muesli packaging turned out to be a winner and in 2018 we adapted the entire breakfast cereals range to this design.

What we did


concept / packaging design / branding / art direction / graphic design / packaging communication hierarchy / market analaysis / artworking

Delhaize cereals branding and packaging design - Delhaize Crunchy Muesli Packaging
Delhaize ontbijtgranen branding en verpakking design - Delhaize Crunchy Muesli Packaging
Delhaize creation emballage - Delhaize Crunchy Muesli Packaging