By Oummi, the world on your plate.
At the start of 2020, DesignRepublic was approached by Tiqah, an ethnic marketing agency founded by Rachid and Fatima. The objective was to create an identity for the brand ‘By Oummi’, Arabic for mother. The brand stands for fresh dishes out of the Mediterranean and Middle Eastern kitchen brought to you in the supermarket. The target audience is wide: from the adventurous foodies looking for authentic and qualitative world dishes, to the ethnic consumer looking for convenience.