Our work for Bonner is a classical brand re-lift case. Brand re-lifting is all about making sure that: 1/ the redesign is not disruptive but up-to-date, 2/ keeping the connection alive between the current customer and the brand whilst 3/ attracting new customers. And this is exactly what we did for Bonner.
While doing all of the above, we also grabbed the opportunity to clarify the brand’s proposition and we created the baseline ‘The Sunny Side of Life’. The new baseline is also the fundament for all communication around the brand.