bagel bakery by Designrepublic

BABA BAGEL BAKERY
Creating a new Ba.Ba language

Ba.Ba is a bagel bakery based in Brussels since 2014. In August 2017 Ba.Ba opened a second bagel bakery and a third one is on the planning. To support this growth, DesignRepublic was asked to develop an original brand identity system.

We came up with the idea to create a Ba.Ba-language. Our starting point was the bagel itself that we deconstructed in a geometrical way to create different shapes to serve a unique, playful and recognizable branding system on all different supports: signage, packaging, in-store communication, advertising, etc.

This packaging is featured on the leading packaging design blog: ‘Packaging of the World’.

What we did

Categories

branding / art direction / graphic design / photography / illustration / print design / brochure design / pos design / advertisings / packaging design / in-store communication / artworking / corporate identity / market analysis

bagel bakery language by Designrepublic
bagel bakery baba design par Designrepublic
bagel bakery design door Designrepublic
bagels design by Designrepublic
bagel bakery language
Ba.Ba bagel bakery, branding, graphics design, corporate identity by DesignRepublic branding & packaging design Belgium
Ba.Ba bagel bakery, branding, graphics design, corporate identity by DesignRepublic branding & packaging design Belgium
Ba.Ba bagel bakery, branding, graphics design, corporate identity by DesignRepublic branding & packaging design Belgium