Brigitte, entrepreneur and head of family business ‘Baby on Top’, contacted DesignRepublic for a complete revolution of her brand. Her online brand ‘Baby on Top’ was doing great: in no time huge online sales were generated of baby and children’s turbans. Constantly adding new collections, world wilde shipping, and great online support by an attractive website and social media campaigns did the trick.
But Brigitte, as a real INSEAD executive MBA entrepreneur, wanted more. The idea was to broaden her offer with more kids and adults clothing, first to teenagers, women and in a later stage maybe men. So clearly the name of the company did not cover the offer anymore.
Also, as the company is only selling online, Brigitte attached great importance to the actual packaging of the clothing: how nice it is to receive a beautiful box or bag in your mailbox with a great wrapping and a personalized message.