JUZU – Collagen soda

JUZU – Beauty from within, designed to stand out.

JUZU is a new-generation healthy soda: low in sugar, enriched with collagen and vitamin C, and designed for everyday consumption. A functional drink that combines pleasure, well-being and performance — without compromise.

From the very first briefing, the ambition was clear: create a strong, modern brand that immediately differentiates itself on shelf, while remaining honest, accessible and rooted in a holistic vision of health.

Working closely with the founder, we defined the JUZU logo and developed a clean, minimalist visual identity inspired by balance, nature and inner well-being. Subtle references to the Tibetan JUZU bracelet and the lotus flower reinforce the brand’s deeper meaning, while a fresh colour palette and clear typography ensure instant readability in retail environments.

The can design was conceived to work fast and hard: clear benefits, strong shelf impact, and an elegant integration of mandatory nutritional information — all within a compact 25 cl format aimed at active, health-conscious consumers.

Beyond packaging, we also laid the foundations for the brand’s broader ecosystem, defining a graphic language and layout principles that can easily extend to e-commerce, communication and future product ranges.

Speed was a key factor in this project: from initial briefing to final delivery, the full project was completed in just a few months — from February to June — proving once again how agility, focus and close collaboration can accelerate time-to-market without sacrificing quality.

A fast, efficient and meaningful brand build — designed to support JUZU’s launch ambitions and long-term growth.